Privacy & Cookies

Analytics

This website uses Google Analytics 4, a web analytics service provided by Google. We use it to understand how visitors find and use the site so we can improve it — for example, which pages are viewed and how people navigate between them.

What is collected

When analytics is enabled, Google Analytics collects a limited set of usage data, including the pages you view, the approximate geographic region your visit comes from (derived from your IP address, which Google does not store in full), and basic device and browser information. It does not collect your name, email address, or any information that directly identifies you. We do not use this data for advertising and do not sell it.

Cookies and your choice

No analytics cookies are set when you first arrive. We show a banner asking whether you accept analytics cookies, and nothing is stored until you choose. If you select Accept, Google Analytics is enabled and a small number of cookies are used to measure your visit. If you select Decline, analytics stays switched off and no analytics cookies are stored. Your choice is remembered on your device so you are not asked again; you can clear it at any time by clearing your browser's site data for this site.

Data processing and your rights

Google processes analytics data on our behalf. For visitors in the European Union and United Kingdom, you have the right to access, correct, or request deletion of personal data, and to withdraw consent at any time — withdrawing is as simple as declining the banner or clearing this site's data in your browser. For more on how Google handles data, see Google's own privacy resources.

Contact

Questions about privacy on this site can go to matt@bluebird-dx.com.

Last updated June 2026.